s the change never stops and considering the lessons that 2020 left us, one of the predictions for marketing in 2021 is that marketing would be more empathetic. Customers are always looking for trusted companies that share the same values as them, also that make their lives easier and help them to achieve their goals. That’s why companies need to generate a positive impact on society to have more options in building a loyal customer base.
Here are some trends and tips to hit a home run in 2021. By the way, don’t forget to use these tips that best match your business goals this year.
• Content Marketing will be more conversational:
Nowadays, companies are writing blogs with a strategy made for Google, not for users. What that means is that blogs are being written to appear in the first places of search engines, not written to generate interaction with users, that’s why companies need to be more authentic to lead genuine conversations with customers. One good option to start a conversation with your customers is in your articles’ comments or using social listening by understanding what customers want and when they need it, so you can be aware of your customer’s needs to deliver value at the right moment.
• Virtual Events:
Companies need to adapt to the world’s changes, that’s why this year there may be a significant increase in virtual events, where you can interact live with users and customers and that can lead to an increase in traffic to your page or social media. By the way, a virtual event can be anything that takes place online, from conferences to Instagram Live, and don’t forget to keep in mind what types of virtual events like your buyer persona, may differ between different audiences. These events must be planned in the right way and we’ve put together a checklist to make it easier for you to plan everything that involves a virtual event. Check our simple checklist template where you can map out your event and stay on track before, during, and after your virtual event. If you prefer that experts do it for you, we offer many services to help you arrange a successful virtual event. Check our services or contact us if you need any help.
• True Personalization:
Due to the growth of data insights, companies should focus on creating real and remarkable brand experiences to deliver value either to their prospects or customers. "The next generation of personalization is about providing a value exchange for consumers in the 'moment' when you have them on your mobile app, on your site, in your store”. - Richard Jones, CMO of Cheetah Digital. The concept of “personalization” is taking more and more strength, nowadays customers want to personalize it all, from a basic t-shirt to expensive furniture. Giving ways to personalize products or services to users help your business by increasing loyal customers, stand out from the competition, and better understand customer preferences.
• Video is king in 2021:
“Video has become the most commonly used format in content marketing, overtaking blogs and infographics”. (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics) and some of the main reasons is because video has increased sales and traffic to websites. If you are looking to increase your engagement and interaction with your customers or users, you need to start doing videos on social media, in blog posts or articles, or any other channel that you can think of. Need some expert help to create awesome videos? Check our services here.
• Agility to respond:
One of the main lessons 2020 left us is about agility. Companies need real-time responsiveness to please customer needs and to adapt to a changing world. This means any relevant event that happens at some point would be a potential opportunity for making a successful campaign as Nike did in 2020 with its campaign called “Play Inside, Play for the World”. The companies that would have the ability to adapt to the changes would be the companies that will last in time.
At these times of uncertainly, organizations need to start thinking of new ways of doing business and with that, it comes “engagement”, the more you interact with users, the more you’ll get customer confidence. And based on the interactions, companies will know more about their customer's needs and what they want, so they can move fast to deliver value to their customers at the right time. Use correctly these trends and generate a positive impact on society, and it will lead you to increase brand loyalty and customer trust during 2021.