What is SEO?
Is the process or set of techniques whose objective is to optimize the visibility of a website in search engines and optimizing not only the web pages but their content to be easily discoverable by users when searching for terms relevant to your website.
The main purpose of SEO is to make your site rank as high as possible in search engine as Google, Bing, etc. That means, the higher your site ranks, the more visible your website is and more traffic and sales your business is likely to generate.
These actions can be carried out within the website itself by optimizing internal code or content (SEO On-Page), or outside the website by building inbound links and social signals (SEO Off-Page).
What does On-Page SEO and Off-Page SEO mean?
On-page SEO refers to changes you make on your own website that impact SEO. For example, adding an XML sitemap or putting targeted keywords on your title tag of your page. You not only need to have relevant and high-quality content; you also need to have optimized headlines and HTML tags on images. Here is where remains the importance of analyzing your website constantly.
Off-page SEO refers to strategies that happen off your website that still has an impact on the overall site performance, such as building links, but there are a lot more ways of doing off-page SEO. It covers any tactic that you use that don't involve making changes to your own website or publishing content on your own site.
The website analysis is crucial for fast performance, conversion, lead generation and driving traffic to your website. For instance, the HTML code cannot have errors, keywords need to be used properly, the layout has to be structured, the site has to be easy to navigate, images has to be optimized, and it must have alt tags, meta tags and descriptions, check there are no broken links and the speed and performance need to be fast.
These tools are important to determinate if your website needs an update, or to understand the preferences of your users. For example, if most of your visitors are using a tablets or mobiles, you need tohave a responsive website for a better user experience. Here you can find three tools that will help you analyzing your website and determine which are the best strategies based on data.
- Google Analytics is used for analyzing website traffic, users, bounce rates, goal conversions, and real-time visitor count.
- Mixpanel: isused for tracking customer behavior and KPIs across websites and mobile apps.
- Hubspot: isused for measuring traffic, managing leads, email automation, and conversionrate optimization (CRO).
With this information, you can plan some strategies to grow your business faster and get better at your SEO. Try to apply all of these based on your main goals and use the website data to check if your effort is working or if you still must do some changes. If it is working, it should be translated into a better user experience.