First things first, let's analyze the traffic to your site. We will need access to your Google Analytics Property. The correct way for a client to give a digital marketing agency access to Google Analytics  is to follow the steps below. First login to your account, then follow the steps described on these images:

Second, let's analyze how effective your Google Paid Search campaigns are. We will need access to your Google Ads account. The correct way for a client to give a digital marketing agency access to a Google Ads account is to follow the steps below. First login to your account, then follow the steps described on these images:

let's now take a look at your Facebook Ads Performance. The best way for a client to give a digital marketing agency access to a FaceBook Ads, pages and instagram account is to follow the steps below. First login to your FaceBook Business dashboard Account www.business.facebook.com/settings, then follow the steps described on these images below and use this Business Number (146408699349101):