PPC or pay-per-click is the advertising modality on which most internet campaigns are based, such as advertising on Facebook. For advertisers, this model was a real revolution, since until then they had to "shoot blindly", investing budgets in campaigns whose results could not be measured with certainty.
Here at Sigma Ridge, our expert marketing team is dedicated to taking your strategies and leveling them up to the top. With internet advertising, we have a great deal of control over the audience our ads are targeting. We can segment the audience that will see our PPC campaigns based on many factors: age, gender, location, interests, and behaviors... Each pay-per-click platform offers different options that we can combine to achieve an important level of precision. Thus, we ensure that we only pay for clicks from users who have a good chance of becoming our clients.